Beach Life Concept | Orient Bay
Your Ultimate Beachwear Destination in Orient Bay – Elegance, Variety and Service with a smile!
Welcome to Beach Life Concept, your go-to destination for all things beach-related, conveniently located next to Plaza du Village in Orient Bay. Founded by Jennifer, who together with her best friend was passionately living the beach life. But she could never easily find the things she and her family liked in SXM, and so in February 2014 she designed her very own store to cater to everyone, young and old.
Her first location was at Waikiki Beach where she operated until 2019 when she got the opportunity to move centrally in Orient Bay. The store offers a wide range of beach essentials; from stylish swim trunks and bikinis to dry towels, beach bags, and comfortable slippers. In addition to beachwear, they prioritize your sun safety with a selection of sunscreen, after-sun treatments, sunglasses, and hats.

Their carefully curated collection features top brands like; 727 Sail Bags, Pitusa, Villebrequin, Havaianas, Puravida, Sundeck, SunnyLife, Funboy, SXM Caps, Sunbum, Vix, 9seed, Las Bayadas, Golden Sun, We Are SXM, and many more.
Their focus is on quality fabrics and perfect fits, ensuring you look great and feel fantastic, too.
Enjoy the relaxed vibe of the store’s vacation atmosphere, complemented by reggae music that transports you to island life. As you browse our collection, you’ll feel the warmth of the Caribbean and the spirit of adventure that comes with every beach outing. Come visit us at Beach Life Concept and embrace the true beach lifestyle, where style meets the sun and every item is chosen with love and care. We can’t wait to help you find the perfect pieces that will enhance your beach experience and make lasting memories!
Beach Life Concept – Opening Times:
The Beach Life Concept is open from Tuesday to Sunday at 10:00 am – 19:00 pm